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Arne Scheuermann: 'The Tank that Makes You Cry – the Rhetoric of Lego Star Wars'

This lecture takes an un-usual lego brick in a Lego Star Wars model (the AT-AT Walker 4483, 2003) as a starting point to reflect on Richard Buchanan's design argument: What if the developers of Loo deliberately used visual anchors to create feelings of nostalgia in adult Lego fans (AFOLs)?  How can design be understood as a rhetorical action?